Health & Wellness Business Creators
Helping visionaries and talent cultivate their brand in health & wellness for over 20 years
Why Health & Wellness
Everyone needs it and the market is massive at $4.2 trillion and growing.
The global wellness economy is being driven by the powerful movement towards healthy living.
That’s why a partnership like ours is vital: We critically evaluate the opportunities and protect your brand while developing the highest quality health & wellness products.
Visionary leadership makes a difference
For decades, we’ve been partnering with visionaries in the health & wellness industry to create a healthier world. We are committed to helping people live healthier lives and believe that making healthy choices should be easy. Our portfolio of leading doctors, visionaries, wellness icons, talent and brands makes this a reality.


A track record of success
Our partnerships make millions.
We focus on six vital needs in health and wellness: Diet, exercise, sleep, stress relief, purpose and connection. We then work with leading companies in the industry to create revolutionary consumer products in these areas that will grow and enhance your brand.
It’s all about finding the right opportunities in the thriving health and wellness space.
Conductors of your health & wellness Vision
Like an orchestra conductor, we direct many complex parts that all come together to make amazing music, or in this case, amazing health and wellness products.

"America's Doctor"
We began with a world renowned pioneer and leader in integrative medicine – “America’s Doctor,” Andrew Weil, M.D.
The businesses we developed around his vision and philosophies help millions of people in their daily lives while providing millions of dollars in funding for his foundation, weilfoundation.org, to enhance integrative medicine.

Iconic global brand dedicated to UN Sustainability Goals Takes on Kids Nutrition
The Smurfs are an award-winning, family-owned cartoon brand building happiness since 1958. With their mission driven values and purpose, they continually work to make the world a better, happier, and healthier place.
The greatest fitness icon of all time is back and stronger than ever
America’s favorite fitness expert, Denise Austin has inspired millions of women to get – and stay – fit and healthy.
She helps people feel vital and energetic at all stages of life, lifting confidence and building positivity through her fitness plan website at DeniseAustin.com and health & wellness products like her Denise Austin x Easy Spirit footwear collection, Walking Pad Fold & Stow Treadmill, and many more fitness products you can find her promoting on HSN.
Our Leadership
To be the best, you have to work with the best. That’s why we’ve brought together the right people to help you achieve your vision. We’re as passionate about our job as you are about yours. Maybe it’s all the vitamins we take.


David Stoup
Chairman / CEO
Callie Bonine
Chief Business Officer
Andy Mikulak
Chief Marketing Officer
Bob Gazis
VP Controller
Kara Gonos-Collins
Editorial Director
Deborah Sector
Digital Marketing Director
Justine Mileski
Digital Marketing Manager
Ronny Cromwell
Insights & Creative Director